PCS Receives Nomination at the 2008 Card Awards

BREAD Card makes final at card industry ‘Oscars’ - 1st Feb 2008

BREAD Card the award winning Prepaid Maestro Card, has been nominated as a finalist in the Card Awards 2008 for the ‘Best Pre-paid Card Marketing Campaign of the Year’. The Card Awards recognises excellence and best practice in the card payments industry and the finalists have been announced after a rigorous shortlisting process. The main focus of the event is to raise the profile of best of breed programmes in the UK card market.

Tim Day, BREAD Card Marketing Director, said “We are delighted to be recognised in this prestigious industry competition, and it reflects the success of our ‘hands on’ and cost effective marketing strategy”.

Since its launch in April 07 the BREAD Card has received rapid endorsement and accolades from the prepaid sector:

"The most cost effective prepaid card that we have reviewed to date" source: Whichprepaid.co.uk

"Breadcard stands out from the rest –this card is truly unique, focusing on consumer needs" source: Compareprepaid.com

“Launching the BREAD Card has been a straightforward process for Newcastle Building Society; the scheme has received a lot of interest. We expect the BREAD Card to grow to become one of the market leaders within the Prepaid card sector.” source: Daniel Clappison, Newcastle Building Society

Payment Card Solutions (UK) Ltd (PCS) was formed in September 2006 with the intent of entering the Prepaid Card sector. It was quickly determined that there was a gap in the market for a strongly branded consumer friendly priced card that could identify with the 1.9m unbanked and credit damaged individuals in the UK and meet the needs of the financially ‘underserved’. The aims of PCS were therefore clear from the outset: Create a card programme that was accessible, economical and relevant for this market. The PCS management team were focused on developing a bespoke card programme that matched their objectives. In short, the PCS team believes that the BREAD card is the best card on the market for its consumers and combines not just competitive fees but also an identifiable brand that will continue to resonate with its target consumer and grow exponentially.